Learning from Giants - Exploring, Classifying and Analysing Existing Knowledge on Market Research
Nairn, Agnes; Berthon, Pierre; Money, Arthur
- 期刊名称International Journal of Market Research
- 作者Nairn, Agnes; Berthon, Pierre; Money, Arthur
- 卷第49卷
- 期第2期
- 印刷ISSN1470-7853
- 电子ISSN2515-2173
- 文件大小80.61KB
- 发表时间2007-03
- DOI10.1177/147078530704900208
- 页码257-274