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Learning from Giants - Exploring, Classifying and Analysing Existing Knowledge on Market Research

Learning from Giants - Exploring, Classifying and Analysing Existing Knowledge on Market Research

Nairn, Agnes; Berthon, Pierre; Money, Arthur
  • 期刊名称International Journal of Market Research
  • 作者Nairn, Agnes; Berthon, Pierre; Money, Arthur
  • 卷第49卷
  • 期第2期
  • 印刷ISSN1470-7853
  • 电子ISSN2515-2173
  • 文件大小80.61KB
  • 发表时间2007-03
  • DOI10.1177/147078530704900208
  • 页码257-274
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