An exploratory study
- 期刊名称Journal of Fashion Marketing and Management: An International Journal
- 作者Moody, Wendy; Kinderman, Peter; Sinha, Pammi
- 卷第14卷
- 期第1期
- 印刷ISSN1361-2026
- 文件大小389.29KB
- 发表时间2010-03-02
- DOI10.1108/13612021011025483
- 页码161-179
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Word-of-mouthChong Lim, Boon; M.Y. Chung, Cindy · Asia Pacific Journal of Marketing and Logistics · 2014
Understanding counterfeit consumptionTang, Felix; Tian, Vane-Ing; Zaichkowsky, Judy · Asia Pacific Journal of Marketing and Logistics · 2014
Emotions and sponsorshipRatten, Vanessa; Bal, Charles; Quester, Pascale; Plewa, Carolin · Asia Pacific Journal of Marketing and Logistics · 2010
Factors influencing tourists' revisit intentionsQuintal, Vanessa A.; Polczynski, Aleksandra · Asia Pacific Journal of Marketing and Logistics · 2010
Can consumers be racist?Rao Hill, Sally; Paphitis, Katherine · Asia Pacific Journal of Marketing and Logistics · 2011
Marketing effectiveness and its precursorsTrong Tuan, Luu · Asia Pacific Journal of Marketing and Logistics · 2012
Retail bargaining in ChinaFong, Candy P.S. · Asia Pacific Journal of Marketing and Logistics · 2013