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Relationship Marketing: Successful Strategies for the Age of the CustomerRegis McKenna Addison Wesley Publishing CompanyReview by: Thomas F. Stafford · The Journal of Personal Selling and Sales Management · 1994
Personal Selling & Sales Management AbstractsThe Journal of Personal Selling and Sales Management · 2002
From the EditorKenneth R. Evans · The Journal of Personal Selling and Sales Management · 2008
Personal Selling & Sales Management AbstractsThe Journal of Personal Selling and Sales Management · 1997
Personal Selling & Sales Management AbstractsThe Journal of Personal Selling and Sales Management · 1999
Personal Selling and Sales Management AbstractsThe Journal of Personal Selling and Sales Management · 2004
Personal Selling and Sales Management AbstractsThe Journal of Personal Selling and Sales Management · 2006
Front MatterThe Journal of Personal Selling and Sales Management · 2008
Back MatterThe Journal of Personal Selling and Sales Management · 1986