海量图书期刊资源,随时随地畅享阅读乐趣
Conjoint Analysis of Negotiator PreferencesLeonard Greenhalgh and Scott A. Neslin · The Journal of Conflict Resolution · 1981
Promotional Elasticities and Category CharacteristicsChakravarthi Narasimhan, Scott A. Neslin and Subrata K. Sen · Journal of Marketing · 1996
Customer Channel MigrationAsim Ansari, Carl F. Mela and Scott A. Neslin · Journal of Marketing Research · 2008
A Market Response Model for Coupon PromotionsScott A. Neslin · Marketing Science · 1990
Free Shipping Promotions and Product ReturnsShehu, Edlira; Papies, Dominik; Neslin, Scott A. · Journal of Marketing Research · 2020
Multichannel Shopper Segments and Their CovariatesUmut Konuş; Peter C. Verhoef; Scott A. Neslin · 2008
A Market Response Model for Coupon PromotionsNeslin, Scott A. · Marketing Science · 1990
Consumer inventory sensitivity and the postpromotion dipScott A. Neslin; Linda G. Schneider Stone · 1996