Comparing perceptions of marketing communication channels
- 期刊名称European Journal of Marketing
- 作者Danaher, Peter J.; Rossiter, John R.
- 卷第45卷
- 印刷ISSN0309-0566
- 文件大小503.76KB
- 发表时间2011-02-15
- DOI10.1108/03090561111095586
- 页码6-42
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