The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements

• 作者ERIKO SUGIMORI; KEN MATSUDA; TAKASHI KUSUMI
• 卷第53卷
• 期第1期
• 印刷ISSN0021-5368
• 电子ISSN1468-5884
• 文件大小122.53KB
• 发表时间2011
• DOI10.1111/j.1468-5884.2010.00454.x
• 页码42-52