Marketing logics, ambidexterity and influence
- 期刊名称Journal of Strategic Marketing
- 作者Tollin, Karin; Schmidt, Marcus
- 卷第20卷
- 期第6期
- 印刷ISSN0965-254X
- 电子ISSN1466-4488
- 文件大小206.60KB
- 发表时间2012-10
- DOI10.1080/0965254X.2012.689992
- 页码509-534
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