Key factors of teenagers' mobile advertising acceptance
- 期刊名称Industrial Management & Data Systems
- 作者Martí Parreño, José; Sanz‐Blas, Silvia; Ruiz‐Mafé, Carla; Aldás‐Manzano, Joaquin
- 卷第113卷
- 期第5期
- 印刷ISSN0263-5577
- 文件大小251.84KB
- 发表时间2013-05-17
- DOI10.1108/02635571311324179
- 页码732-749
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