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Identifying escalation of commitment in B2B new product development projects using data envelopment analysisDonthu, Naveen; Unal, Belgin · Journal of Business & Industrial Marketing · 2014
Actors' Heterogeneity in Innovation NetworksCorsaro, Daniela; Cantù, Chiara; Tunisini, Annalisa · Industrial Marketing Management · 2012
Letter from the EditorLaPlaca, Peter J. · Industrial Marketing Management · 2012
Measuring customer attractivenessLa Rocca, Antonella; Caruana, Albert; Snehota, Ivan · Industrial Marketing Management · 2012
Editorial Board ContinuedIndustrial Marketing Management · 2012