Editorial Board EOV
- 期刊名称Scientific Studies of Reading
- 卷第17卷
- 期第6期
- 印刷ISSN1088-8438
- 电子ISSN1532-799X
- 文件大小37.15KB
- 发表时间2013-11
- DOI10.1080/10888438.2013.850899
Creating identification with brand communities on TwitterLópez, Manuela; Sicilia, María; Moyeda-Carabaza, Alberto Alejandro · Internet Research · 2017
How WOM marketing contributes to new product adoptionLingreen, Adam; López, Manuela; Sicilia, María · European Journal of Marketing · 2013
What drives crowdfunding participation? The influence of personal and social traitsRodriguez-Ricardo, Yusimi; Sicilia, María; López, Manuela · Spanish Journal of Marketing - ESIC · 2018
Determinants of E-WOM Influence: The Role of Consumers' Internet ExperienceLópez, Manuela; Sicilia, María · Journal of theoretical and applied electronic commerce research · 2014
BOCA A BOCA TRADICIONAL vs. ELECTRÓNICO. LA PARTICIPACIÓN COMO FACTOR EXPLICATIVO DE LA INFLUENCIA DEL BOCA A BOCA ELECTRÓNICO*López, Manuela; Sicilia, María · Revista Española de Investigación en Marketing ESIC · 2013
Viral Advertising in Social MediaChu, Shu-Chuan · Journal of Interactive Advertising · 2011
<i>Facebook</i> MeGangadharbatla, Harsha · Journal of Interactive Advertising · 2008
Cybernetic SpaceMitra, Ananda · Journal of Interactive Advertising · 2003
Hispanic Attitudes Toward AdvergamesHernandez, Monica D.; Chapa, Sindy; Minor, Michael S.; Maldonado, Cecilia; Barranzuela, Fernando · Journal of Interactive Advertising · 2004
Global Interactive AdvertisingRoberts, Marilyn S.; Ko, Hanjun · Journal of Interactive Advertising · 2001
In-Game Advertising EffectsLewis, Ben; Porter, Lance · Journal of Interactive Advertising · 2010
Social Media MeasurementMurdough, Chris · Journal of Interactive Advertising · 2009
From the Guest EditorDaugherty, Terry · Journal of Interactive Advertising · 2004