Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
- 期刊名称Journal of Customer Behaviour
- 作者Kennedy, Claire; Gannon, Valerie; Kennedy, Aileen
- 卷第13卷
- 期第4期
- 印刷ISSN1475-3928
- 文件大小203.59KB
- 发表时间2014-12-31
- DOI10.1362/147539214x14185702584289
- 页码253-270
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