Skimming or Penetration? Strategic Dynamic Pricing for New Products
Spann, Martin; Fischer, Marc; Tellis, Gerard J.
- 期刊名称SSRN Electronic Journal
- 作者Spann, Martin; Fischer, Marc; Tellis, Gerard J.
- 电子ISSN1556-5068
- 文件大小286.78KB
- 发表时间2014
- DOI10.2139/ssrn.2504719