Skimming or Penetration? Strategic Dynamic Pricing for New Products
- 期刊名称Marketing Science
- 作者Spann, Martin; Fischer, Marc; Tellis, Gerard J.
- 卷第34卷
- 期第2期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小306.24KB
- 发表时间2015-03
- DOI10.1287/mksc.2014.0891
- 页码235-249
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