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Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?

Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?

Lee, Eun Young; Park, Chan Su
  • 期刊名称Marketing Letters
  • 作者Lee, Eun Young; Park, Chan Su
  • 卷第26卷
  • 期第4期
  • 印刷ISSN0923-0645
  • 电子ISSN1573-059X
  • 文件大小193.66KB
  • 发表时间2015-12-2
  • DOI10.1007/s11002-014-9285-2
  • 页码513-523
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