[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities
- 作者Wymer, Walter
- 文件大小176.99KB
- 发表时间2015
- DOI10.1007/978-3-319-19869-9_9
- 页码173-183
[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication ||Wymer, Walter · 2015
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[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and CommunitiesWymer, Walter · 2015
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[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure ApproachWymer, Walter · 2015
Special issue on social marketingWalter Wymer · 2008
Special issue on corporate philanthropyWalter Wymer · 2006
Developing more effective social marketing strategiesWymer, Walter · 2011
Financial Planners and Philanthropic PlanningWalter Wymer; Wendy Scaife; Katie McDonald · 2012
Deconstructing the brand nomological networkWalter Wymer · 2013
Determinants of Volunteerism:Wymer, Walter; Riecken, Glen; Yavas, Ugur · Journal of Nonprofit & Public Sector Marketing · 1997
IntroductionWymer, Walter W.; Samu, Sridhar · Journal of Nonprofit & Public Sector Marketing · 2003
Cause marketing communicationsSamu, Sridhar; Wymer, Walter · European Journal of Marketing · 2014