海量图书期刊资源,随时随地畅享阅读乐趣
How Regulatory Fit Affects Value in Consumer Choices and OpinionsTamar Avnet and E. Tory Higgins · Journal of Marketing Research · 2006
How Regulatory Fit Affects Value in Consumer Choices and OpinionsAvnet, Tamar; Higgins, E. Tory · Journal of Marketing Research · 2006
Are all experiences of fit created equal? Two paths to persuasionAvnet, Tamar; Laufer, Daniel; Higgins, E. Tory · Journal of Consumer Psychology · 2013
Response to Comments on "How Regulatory Fit Affects Value in Consumer Choices and Opinions"Tamar Avnet and E. Tory Higgins · Journal of Marketing Research · 2006
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012
Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968
Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971