海量图书期刊资源,随时随地畅享阅读乐趣
[Review of Marketing Research] Review of Marketing Research: Special Issue – Marketing Legends Volume 8 || Review of Marketing Research, · 2011
[Review of Marketing Research] Review of Marketing Research: Special Issue – Marketing Legends Volume 8 || Introduction – Review of Marketing Research: A Review of Legendary Contributions to Marketing, · 2011
[Review of Marketing Research] Review of Marketing Research: Special Issue – Marketing Legends Volume 8 || Review of Marketing Research: Special Issue – Marketing Legends, · 2011
[Review of Marketing Research] Review of Marketing Research Volume 10 || Review of Marketing ResearchMalhotra, Naresh K. · 2013
[Review of Marketing Research] Review of Marketing Research Volume 6 || Review of Marketing ResearchMalhotra, Naresh K. · 2010
Book reviewsNaresh K. Malhotra; Richard K. Robinson; Madelyn F. Valunas; Michael A. McGinnis; Benjamin Sackmary; Terry Wilson; Glenn Pitman; Philip Baron; Douglass K. Hawes; Margery Steinberg; Andrew C. Gross; Milton M. Pressley; Peter M. Sanchez · 1983
Book reviewsNaresh K. Malhotra; Richard K. Robinson; Donald F. Mulvihill; Margo Brousseau-Poulin; Boris W. Becker; Jacqueline Mondy; Edward J. Ryan; Larry S. Lowe · 1981
市场营销研究 应用导向(美)纳雷希 K. 马尔霍特拉(Naresh k. Malhotra)著;涂平等译 · 北京:电子工业出版社 · 2002
Les styles cognitifs des consommateursCHRISTIAN PINSON, NARESH K. MALHOTRA and ARUN K. JAIN · Recherche et Applications en Marketing · 1988
Cognitive differentiation in consumer product judgmentsChristian Pinson; Naresh K. Malhotra; Arun K. Jain · 1984
Book reviewRichard F. Beltramini; Roy L. Moore; Naresh K. Malhotra; Gary M. Mullet; Ronald E. Goldsmith; Myron Gable; Robin Peterson; Peter K. Tat; Edward J. Ryan; Stephen J. Grove; Robert L. Berl; Patrick E. Murphy · 1985
The Information Overload Controversy: An Alternative ViewpointNaresh K. Malhotra, Arun K. Jain and Stephen W. Lagakos · Journal of Marketing · 1982
Mnemonics in marketing: a pedagogical toolNaresh K. Malhotra · 1991