Beyond Advertising (Creating Value Through All Customer Touchpoints) || References
- 作者Wind, Yoram Jerry; Hays, Catharine Findiesen
- 文件大小201.88KB
- 发表时间2015
- DOI10.1002/9781119170457.refs
- 页码223-236
Beyond Advertising (Creating Value Through All Customer Touchpoints) ||Wind, Yoram Jerry; Hays, Catharine Findiesen · 2015
Beyond Advertising (Creating Value Through All Customer Touchpoints) || ReferencesWind, Yoram Jerry; Hays, Catharine Findiesen · 2015
Beyond Advertising (Creating Value Through All Customer Touchpoints) || IndexWind, Yoram Jerry; Hays, Catharine Findiesen · 2015
Beyond Advertising (Creating Value Through All Customer Touchpoints) || Front MatterWind, Yoram Jerry; Hays, Catharine Findiesen · 2015
Beyond Advertising (Creating Value Through All Customer Touchpoints) || Leverage Organizational ArchitectureWind, Yoram Jerry; Hays, Catharine Findiesen · 2015
Beyond Advertising (Creating Value Through All Customer Touchpoints) || Embrace Adaptive ExperimentationWind, Yoram Jerry; Hays, Catharine Findiesen · 2015
Beyond Advertising (Creating Value Through All Customer Touchpoints) || Appendix 1: The BackstoryWind, Yoram Jerry; Hays, Catharine Findiesen · 2015
Beyond Advertising (Creating Value Through All Customer Touchpoints) || Appendix 2: Advertising 2020 ContributorsWind, Yoram Jerry; Hays, Catharine Findiesen · 2015