Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung (Jeanne); Choi, Jeonghye; Kim, Mingyung
- 期刊名称Journal of Business Research
- 作者Son, Jungmin; Kim, Jikyung (Jeanne); Choi, Jeonghye; Kim, Mingyung
- 印刷ISSN0148-2963
- 文件大小748.90KB
- 发表时间2016-8
- DOI10.1016/j.jbusres.2016.07.004