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Visual Branding || Author notesMcQuarrie, Edward; Phillips, Barbara · 2016
Personification in AdvertisingDelbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J. · Journal of Advertising · 2011
Visual Branding || Typeface in visual brandingMcQuarrie, Edward; Phillips, Barbara · 2016
Visual Branding || Spokes-charactersMcQuarrie, Edward; Phillips, Barbara · 2016
Visual Branding || ColorMcQuarrie, Edward; Phillips, Barbara · 2016
Visual Branding || Using pictures to brandMcQuarrie, Edward; Phillips, Barbara · 2016
Visual Branding || Epilogue: conceptual puzzlesMcQuarrie, Edward; Phillips, Barbara · 2016
Visual Branding || Source of advertisementsMcQuarrie, Edward; Phillips, Barbara · 2016