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A Theory of Wage Dispersion and Job Market SegmentationMartin L. Weitzman · The Quarterly Journal of Economics · 1989

A Re-Examination of the Market Segmentation Theory as a Pedagogical ModelR. Stafford Johnson, Richard A. Zuber and John M. Gandar · Journal of Financial Education · 2010

Information asymmetry, market segmentation and the pricing of cross-listed shares: theory and evidence from Chinese A and B sharesSugato Chakravarty; Asani Sarkar; Lifan Wu · 1998

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Information Asymmetry, Market Segmentation, and the Pricing of Cross-Listed Shares: Theory and Evidence from Chinese A and B SharesSarkar, Asani; Chakravarty, Sugato; Wu, Lifan · SSRN Electronic Journal · 1998

Developing Effective Interpretation Through Multiple Intelligence Theory, Market Segmentation and the Interpretive Opportunity Spectrum: A case study of the preferred learning styles of Rouse Hill Regional Park visitorsEdinborough, Paul; Wearing, Stephen · Annals of Leisure Research · 2005

A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979

The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964

“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012

Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011

Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969

Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004

Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968

Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971