Future Directions for Advertising Creativity Research
- 期刊名称Journal of Advertising
- 作者West, Douglas; Koslow, Scott; Kilgour, Mark
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小429.46KB
- 发表时间2019-04-03
- DOI10.1080/00913367.2019.1585307
- 页码1-13
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