海量图书期刊资源,随时随地畅享阅读乐趣
An investigation of the new generic consumerHerstein, Ram; Tifferet, Sigal · Journal of Consumer Marketing · 2007
Need for cognition as a predictor of store brand preferencesTifferet, Sigal; Herstein, Ram · EuroMed Journal of Business · 2012
The effect of individualism on private brand perception: a cross‐cultural investigationTifferet, Sigal; Herstein, Ram · Journal of Consumer Marketing · 2010
The effect of personality traits on private brand consumer tendenciesHerstein, Ram; Tifferet, Sigal; Luís Abrantes, José; Lymperopoulos, Constantine; Albayrak, Tahir; Caber, Meltem · Cross Cultural Management: An International Journal · 2012
Integrated brand building using brand taxonomiesde Chernatony, Leslie · Journal of Product & Brand Management · 1997
Pricing information goodsGuzmán, Francisco; Linde, Frank · Journal of Product & Brand Management · 2009
Building Successful Brands: the Strategic OptionsDoyle, Peter · Journal of Product & Brand Management · 1992
Corporate reputation: concept and measurementCaruana, Albert · Journal of Product & Brand Management · 1997
Buying apparel over the InternetGoldsmith, Ronald E.; Goldsmith, Elizabeth B. · Journal of Product & Brand Management · 2002
How consumers evaluate store brandsDick, Alan; Jain, Arun; Richardson, Paul · Journal of Product & Brand Management · 1996
New product developmentFojt, Martin · Journal of Product & Brand Management · 1996
Consumer response to gift promotionsMontaner, Teresa; de Chernatony, Leslie; Buil, Isabel · Journal of Product & Brand Management · 2011