Building Successful Brands: the Strategic Options
- 期刊名称Journal of Product & Brand Management
- 作者Doyle, Peter
- 卷第1卷
- 期第4期
- 印刷ISSN1061-0421
- 文件大小952.40KB
- 发表时间1992-04
- DOI10.1108/10610429210036889
- 页码5-20
Book reviewsEric Fenelon; W. Doyle Kelly; J. H. M. Pinkerton; Peter Ashe; Patricia Horne; C. A. Venters; F. P. Muldowney; Terence Chapman; John Blake; Joan Mullaney; J. C. Cherry; J. Stephen Doyle · Irish Journal of Medical Science (1971 -) · 1927
United States Multicenter Clinical Trial of Corneal Collagen Crosslinking for Keratoconus TreatmentHersh, Peter S.; Stulting, R. Doyle; Muller, David; Durrie, Daniel S.; Rajpal, Rajesh K.; Binder, Perry S.; Donnenfeld, Eric D.; Durrie, Daniel; Hardten, David; Hersh, Peter; Price, Francis; Schanzlin, David; Stark, Walter; Stulting, R. Doyle; Trattler, William; Trokel, Steven · Ophthalmology · 2017
From Inflation to GrowthPeter Christoffersen; Peter Doyle · 2000
THE IDENTIFICATION OF TARGET MARKETSPeter Doyle; Peter Hutchinson · 1976
Managing clinical alarmsCvach, Maria M.; Currie, Andrew; Sapirstein, Adam; Doyle, Peter A.; Pronovost, Peter · Nursing Management (Springhouse) · 2013
From Inflation to GrowthChristoffersen, Peter F.; Doyle, Peter · SSRN Electronic Journal · 2000
Early response to family-based treatment for adolescent anorexia nervosaPeter M. Doyle; Daniel Le Grange; Katharine Loeb; Angela Celio Doyle; Ross D. Crosby · 2010
Neurologic Outcomes in Very Preterm Infants Undergoing SurgeryPeter M. Filan; Rod W. Hunt; Peter J. Anderson; Lex W. Doyle; Terrie E. Inder · 2012
Integrated brand building using brand taxonomiesde Chernatony, Leslie · Journal of Product & Brand Management · 1997
Pricing information goodsGuzmán, Francisco; Linde, Frank · Journal of Product & Brand Management · 2009
Corporate reputation: concept and measurementCaruana, Albert · Journal of Product & Brand Management · 1997
Buying apparel over the InternetGoldsmith, Ronald E.; Goldsmith, Elizabeth B. · Journal of Product & Brand Management · 2002
How consumers evaluate store brandsDick, Alan; Jain, Arun; Richardson, Paul · Journal of Product & Brand Management · 1996
New product developmentFojt, Martin · Journal of Product & Brand Management · 1996
Consumer response to gift promotionsMontaner, Teresa; de Chernatony, Leslie; Buil, Isabel · Journal of Product & Brand Management · 2011