海量图书期刊资源,随时随地畅享阅读乐趣
The Marketing Strategy Center: Diagnosing the Industrial Marketer's Interdisciplinary RoleHutt, Michael D.; Speh, Thomas W. · Journal of Marketing · 1984
Business Marketing Education: A Distinctive Role in the Undergraduate CurriculumHutt, Michael D.; Speh, Thomas W. · Journal of Business-to-Business Marketing · 1998
Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review”Hutt, Michael D.; Speh, Thomas W. · Journal of Business-to-Business Marketing · 2002
组织间营销管理 从战略视角观察工业组织间市场 a strategic view of industrial and organizational markets(美)迈克尔·D·赫特(Michael D. Hutt),(美)托马斯·W·斯潘(Thomas W. Speh)著;朱凌,梁玮,曹毅然译校(美国亚利桑那州立大学凯利商学院福特汽车公司) · 北京:中国人民大学出版社 · 2006
Undergraduate Education: The Implications of Cross-Functional, Relationships in Business Marketing–The Skills of High-Performing ManagersHutt, Michael D.; Speh, Thomas W. · Journal of Business-to-Business Marketing · 2007
A Reply to Commentaries by Gul T. Butaney and Carlos M. Rodriguez–The Business Marketing Course: A Cornerstone in the Undergraduate CurriculumHutt, Michael D.; Speh, Thomas W. · Journal of Business-to-Business Marketing · 2007