Market Research Handbook (Hamersveld/Market) || The Market Research ProcessHamersveld, Mario van; Bont, Cees de · 2012

A Concise Guide to Market Research || The Market Research ProcessMooi, Erik; Sarstedt, Marko · 2011

[Springer Texts in Business and Economics] Market Research || The Market Research ProcessMooi, Erik; Sarstedt, Marko; Mooi-Reci, Irma · 2018

[Springer Texts in Business and Economics] A Concise Guide to Market Research (The Process, Data, and Methods Using IBM SPSS Statistics) || The Market Research ProcessSarstedt, Marko; Mooi, Erik · 2019

Local authorities and market research: Market research incorporated in the policy process of consumer‐oriented local authoritiesSeverijnen, Piet C.A. · Local Government Studies · 1994

Improving Marketing Accountability through Better Management of the Market Research ProcessShaw, Robert; White, Carolyn · Journal of Marketing Management · 1999

The Role of Marketing Research and Decision Systems in the Marketing ProcessBusbin, James W. · Journal of Nonprofit & Public Sector Marketing · 1995

The Job Market's First Steps: Using Research Tools to Simplify the ProcessMoore, Ryan T.; Reeves, Andrew · PS: Political Science & Politics · 2011

Does service failure influence customer loyalty?Francis Buttle; Jamie Burton · 2002

Assessing Relationship QualityPete Naudé; Francis Buttle · 2000

The social construction of needsFrancis Buttle · 1989

SERVQUAL: review, critique, research agendaButtle, Francis · European Journal of Marketing · 1996

Travel agency merchandisingButtle, Francis · International Journal of Hospitality Management · 1986

Shopping MotivesButtle, Francis; Coates, Marilyn · The Service Industries Journal · 1984

Book ReviewsButtle, Francis · The Service Industries Journal · 1984