海量图书期刊资源,随时随地畅享阅读乐趣
The First Thirty YearsCarolyn Marvin; Quentin J. Schultze · 1977
Religious televisionSchultze, Quentin J. · Critical Studies in Mass Communication · 1988
The mythos of the electronic churchSchultze, Quentin J. · Critical Studies in Mass Communication · 1987
Advertising and Public Utilities 1900–1917Schultze, Quentin J. · Journal of Advertising · 1981
Book reviewsScott, Robert L.; Eakins, Barbara; Schultze, Quentin J.; Kaplan, Stuart J. · Quarterly Journal of Speech · 1988
Creating Media Cultureby Robert P. SnowReview by: Quentin J. Schultze · Journal of Advertising · 1985
Advertising and Public Utilities 1900-1917Quentin J. Schultze · Journal of Advertising · 1981
The Making of Modern Advertisingby Daniel PopeReview by: Quentin J. Schultze · Journal of Advertising · 1985
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009