海量图书期刊资源,随时随地畅享阅读乐趣
Are Advertising Educators Good Judges of Creative Talent?Leonard N. Reid · Journal of Advertising · 1977
Predicting industrial ad readershipLawrence C. Soley; Leonard N. Reid · 1983
Television at PlayLeonard N. Reid; Charles F. Frazer · 1980
Puffery and Magazine Ad ReadershipBruce G. Vanden Bergh and Leonard N. Reid · Journal of Marketing · 1980
Children's Interaction With Commercials*Charles F. Frazer and Leonard N. Reid · Symbolic Interaction · 1979
Scepticism towards DTC advertisingHuh, Jisu; DeLorme, Denise E.; Reid, Leonard N. · International Journal of Advertising · 2012
Puffery and Magazine AD ReadershipBergh, Bruce G. Vanden; Reid, Leonard N. · Journal of Marketing · 1980
Replication in Advertising Research: 1977, 1978, 1979Leonard N. Reid, Lawrence C. Soley and Roger D. Wimmer · Journal of Advertising · 1981
Promotional Expenditures in U.S. Congressional ElectionsSoley, Lawrence C.; Reid, Leonard N. · Journal of Marketing & Public Policy · 1982
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009