The Influence of Type of Advertisement, Price, and Source Credibility on Perceived QualityGotlieb, J. B.; Sarel, D. · Journal of the Academy of Marketing Science · 1992

Effects of price advertisements on perceived quality and purchase intentionsJerry B. Gotlieb; Dan Sarel · 1991

Comparative Advertising Effectiveness: The Role of Involvement and Source CredibilityJerry B. Gotlieb and Dan Sarel · Journal of Advertising · 1991