Editorial introduction
- 作者Paul Mosley
- 卷第8卷
- 期第5期
- 印刷ISSN0954-1748
- 电子ISSN1099-1328
- 文件大小71.02KB
- 发表时间1996
- DOI10.1002/(sici)1099-1328(199609)8:5<579::aid-jid412>3.0.co;2-o
- 页码579-579
Performance Regimes and Marketing Policy ShiftsPauwels, Koen; Hanssens, Dominique M. · Marketing Science · 2007
Performance Regimes and Marketing Policy ShiftsKoen Pauwels and Dominique M. Hanssens · Marketing Science · 2007
A Comparative Review of Econometrics BooksReview by: Dominique M. Hanssens · Journal of Marketing Research · 1982
New Books in ReviewHanssens, Dominique M. · Journal of Marketing Research · 1982
Market response models and marketing practiceDominique M. Hanssens; Peter S. H. Leeflang; Dick R. Wittink · 2005
Competitive Pricing by a Price LeaderAbhik Roy, Dominique M. Hanssens and Jagmohan S. Raju · Management Science · 1994
Brand Performance Volatility from Marketing SpendingFischer, Marc; Shin, Hyun S.; Hanssens, Dominique M. · Management Science · 2015
Book Review: Innovation Diffusion: Models and ApplicationsHanssens, Dominique M. · Journal of Marketing Research · 1985