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Comments: [An Empirical Comparison of Awareness Forecasting Models of New Product Introduction]Joseph Blackburn, Kevin Clancy, H. J. Claycamp, J. Dodson, N. Doughty and Joe A. Dodson, Jr. · Marketing Science · 1984
CommentaryDodson, Joe A.; Brodsky, John B. · Marketing Science · 1987
Coworking: A Transdisciplinary OverviewWaters-Lynch, Julian M; Potts, Jason; Butcher, Tim; Dodson, Jago; Hurley, Joe · SSRN Electronic Journal · 2016
Impact of Deals and Deal Retraction on Brand SwitchingDodson, Joe A.; Tybout, Alice M.; Sternthal, Brian · Journal of Marketing Research · 1978
Impact of Deals and Deal Retraction on Brand SwitchingJoe A. Dodson, Alice M. Tybout and Brian Sternthal · Journal of Marketing Research · 1978
Commentary: [A Simulation Comparison of Methods for New Product Location]Joe A. Dodson and John B. Brodsky · Marketing Science · 1987
A Market Selection Model for Multiple End-Use ProductsZoltners, Andris A.; Dodson, Joe A. · Journal of Marketing · 1983
High performing boards: going beyond complianceRamakrishnan, V. · Journal of Business Strategy · 2012
Thinking strategically about pricing decisionsPiercy, Nigel F.; Cravens, David W.; Lane, Nikala · Journal of Business Strategy · 2010
EthicsPincus Hartman, Laura · Journal of Business Strategy · 1998
Linking strategy to valueLukac, Eugene G.; Frazier, Don · Journal of Business Strategy · 2012
Sustainability: the missing ingredient in strategyBonn, Ingrid; Fisher, Josie · Journal of Business Strategy · 2011
Small BusinessBrady, Anna · Journal of Business Strategy · 1995
Finding the best marketing mixWise, Rick; Sirohi, Niren · Journal of Business Strategy · 2005
A Customer's Definition of QualityMiller, Thomas O. · Journal of Business Strategy · 1992