海量图书期刊资源,随时随地畅享阅读乐趣
Investigating antecedents and consequences of brand identificationKuenzel, Sven; Vaux Halliday, Sue · Journal of Product & Brand Management · 2008
Taking on the metrics challengePatterson, Laura · Journal of Targeting, Measurement and Analysis for Marketing · 2007
Enhancing segmentation systemsGreene, Henry; Greene, Shanti · Journal of Targeting, Measurement and Analysis for Marketing · 2008
Customer value managementStirling, Mark · Journal of Targeting, Measurement and Analysis for Marketing · 2000
EditorialReynolds, Jonathan · Journal of Targeting, Measurement and Analysis for Marketing · 2008
EditorialReynolds, Jonathan · Journal of Targeting, Measurement and Analysis for Marketing · 2010
Second life, second identity?Wandt, Holger · Journal of Targeting, Measurement and Analysis for Marketing · 2007