海量图书期刊资源,随时随地畅享阅读乐趣
Time and Consumer Behavior: An Interdisciplinary OverviewJacob Jacoby, George J. Szybillo and Carol Kohn Berning · Journal of Consumer Research · 1976
Information Acquisition Behavior in Brand Choice SituationsJacob Jacoby, George J. Szybillo and Jacqueline Busato-Schach · Journal of Consumer Research · 1977
Social Marketing: Its Definition and DomainAlan R. Andreasen · Journal of Public Policy & Marketing · 1994
The New Marketing MyopiaSmith, N. Craig; Drumwright, Minette E; Gentile, Mary C · Journal of Public Policy & Marketing · 2010
Stakeholder Marketing 2.0Chakravorti, Bhaskar · Journal of Public Policy & Marketing · 2010
Marketing as Constructive EngagementShultz, Clifford J · Journal of Public Policy & Marketing · 2007
Ethical Challenges of Social MarketingBrenkert, George G. · Journal of Public Policy & Marketing · 2002
Marketing Ethics: Onward toward Greater ExpectationsGene R. Laczniak · Journal of Public Policy & Marketing · 1993
Front MatterJournal of Public Policy & Marketing · 2006
The Same, but DifferentJoel B. Cohen · Journal of Public Policy & Marketing · 2006