海量图书期刊资源,随时随地畅享阅读乐趣
Flexible business modelsCombe, Ian; Mason, Katy; Mouzas, Stefanos · European Journal of Marketing · 2012
Management Education in Turbulent TimesAnderson, Lisa; Mason, Katy; Hibbert, Paul; Rivers, Christine · Journal of Management Education · 2017
Management Education in Turbulent TimesAnderson, Lisa; Hibbert, Paul; Mason, Katy; Rivers, Christine · Journal of Management Education · 2018
The sites and practices of business modelsKaty Mason; Martin Spring · 2011
Informing a new business‐to‐business relationship:Melewar, T.C.; Simões, Cláudia; Mason, Katy J. · European Journal of Marketing · 2012
Markets and marketing at the bottom of the pyramidMason, Katy; Chakrabarti, Ronika; Singh, Ramendra · Marketing Theory · 2017
Causal Social Mechanisms; from the what to the whyMason, Katy; Easton, Geoff; Lenney, Peter · Industrial Marketing Management · 2013
Exploring the performativity of marketing: theories, practices and devicesMason, Katy; Kjellberg, Hans; Hagberg, Johan · Journal of Marketing Management · 2015