海量图书期刊资源,随时随地畅享阅读乐趣
Subjective Deception and Cue Effects in Food AdvertisementsWilkinson, J. B.; Bonfield, E. H.; Mason, J. Barry · Journal of Advertising · 1975
Assessing the Impact of Short-Term Supermarket Strategy VariablesWilkinson, J. B.; Mason, J. Barry; Paksoy, Christie H. · Journal of Marketing Research · 1982
The Grocery Shopper and Food Specials: A Case of Subjective Deception?WILKINSON, J. B.; MASON, J. BARRY · Journal of Consumer Affairs · 1974
Replicating the Effect of Advertised Specials at Regular Price on Food Shopper Price EvaluationWilkinson, J. B.; Mason, J. Barry; Paksoy, Christie H. · Journal of Advertising · 1979
Financial Literacy and Neighborhood EffectsLACHANCE, MARIE-EVE · Journal of Consumer Affairs · 2014
The Single Pay MoreWalter, C. K. · Journal of Consumer Affairs · 1974
Book ReviewsSankar, R.; Goldstein, J. · Journal of Consumer Affairs · 1978
BOOK REVIEWSZammit, Sonia L.; Skouteris, Helen; Wertheim, Eleanor H.; Paxton, Susan J.; Milgrom, Jeannette · Journal of Consumer Affairs · 1970
BOOK REVIEWSCuster, Peter A. · Journal of Consumer Affairs · 1991
BOOK REVIEWSCheng-rui, Ching; Tso-hsiu, Ho; Xing-rong, Wu · Journal of Consumer Affairs · 1972
BOOK REVIEWSLitton, C.; Reynolds, D.; Collins, T. · Journal of Consumer Affairs · 1980
Editorial NoteBivens, Gordon E. · Journal of Consumer Affairs · 1967