The logo change at Gap North America
- 期刊名称The CASE Journal
- 作者Pollach, Irene
- 卷第12卷
- 期第2期
- 印刷ISSN1544-9106
- 文件大小163.07KB
- 发表时间2016-05-05
- DOI10.1108/TCJ-11-2014-0065
- 页码214-220
Systems social marketing: a critical appraisalTruong, V. Dao; Saunders, Stephen Graham; Dong, X. Dam · Journal of Social Marketing · 2018
Master’s thesis research in social marketing (1971-2015)Truong, V. Dao; Dietrich, Timo · Journal of Social Marketing · 2017
The internationalisation of social marketing researchMichael Basil, Dr.; Truong, V. Dao; Dang, Nam V.H.; Hall, C. Michael; Dong, X. Dam · Journal of Social Marketing · 2015
Pro-Poor Tourism: Looking Backward as We Move ForwardTruong, V. Dao · Tourism Planning & Development · 2014
Tourism policy development in Vietnam: a pro-poor perspectiveTruong, V. Dao · Journal of Policy Research in Tourism, Leisure and Events · 2013
Tourism, poverty alleviation, and the informal economy: the street vendors of Hanoi, VietnamTruong, V. Dao · Tourism Recreation Research · 2017
The marketplace management of illegal elixirs: illicit consumption of rhino hornTruong, V. Dao; Willemsen, Madelon; Dang, Nam V.H.; Nguyen, Trinh; Hall, C. Michael · Consumption Markets & Culture · 2015
Social marketing's mythunderstandingsDonovan, Rob · Journal of Social Marketing · 2011
An integrative model for social marketingLefebvre, R. Craig · Journal of Social Marketing · 2011
Social marketing communication messagesMcKay-Nesbitt, Jane; Yoon, Sukki · Journal of Social Marketing · 2015
The marketing matrixHastings, Gerard · Journal of Social Marketing · 2012
Social negative option marketingVon Bergen, C.W.; Miles, Morgan P. · Journal of Social Marketing · 2015
Preventing game overCronin, James M.; McCarthy, Mary B. · Journal of Social Marketing · 2011
Marketing social marketingWood, Matthew · Journal of Social Marketing · 2012
Why nudging is not enoughFrench, Jeff · Journal of Social Marketing · 2011