Marketing logics for competitive advantage?Tollin, Karin; Jones, Richard · European Journal of Marketing · 2009

Marketing logics, ambidexterity and influenceTollin, Karin; Schmidt, Marcus · Journal of Strategic Marketing · 2012

Sustainability in business from a marketing perspectiveTollin, Karin; Christensen, Lars Bech; Wilke, Ricky · Journal of Strategic Marketing · 2014

Sustainability in business: understanding meanings, triggers and enablersTollin, Karin; Vej, Jesper · Journal of Strategic Marketing · 2012

Marketing’s contribution from the perspective of marketing executivesTollin, Karin; Schmidt, Marcus · Marketing Intelligence & Planning · 2015

Customization as a business strategy--a barrier to customer integration in product development?Tollin, Karin · Total Quality Management · 2002

Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation CapabilityTollin, Karin · Journal of Strategic Marketing · 2008