Otavio Tarquinio de Souza 1889-1959
- 期刊名称Revista de Historia de América
- 作者José Honorio Rodrigues
- 期第49期
- 印刷ISSN0034-8325
- 文件大小535.59KB
- 发表时间1960-06
- DOI10.2307/20137478
- 页码201-204
Lessons Learned from the Broadcast Cigarette Advertising BanSandra J. Teel, Jesse E. Teel and William O. Bearden · Journal of Marketing · 1979
Attentive Audience Delivery of TV Advertising SchedulesWilliam O. Bearden, Robert S. Headen, Jay E. Klompmaker and Jesse E. Teel · Journal of Marketing Research · 1981
Measurement of Consumer Susceptibility to Interpersonal InfluenceWilliam O. Bearden, Richard G. Netemeyer and Jesse E. Teel · Journal of Consumer Research · 1989
Weekly Variation in Audience Delivery of TV Advertising SchedulesJesse E. Teel, Richard M. Durand and William O. Bearden · Journal of Advertising · 1977
An Investigation of Individual Responses to Tensile Price ClaimsMary F. Mobley, William O. Bearden and Jesse E. Teel · Journal of Consumer Research · 1988
Consumer Magazines: An Efficient Medium for Reaching Organizational BuyersWilliam O. Bearden, Jesse E. Teel, Richard M. Durand and Robert H. Williams · Journal of Advertising · 1979
Correlates of Consumer Susceptibility to Coupons in New Grocery Product IntroductionsJesse E. Teel, Robert H. Williams and William O. Bearden · Journal of Advertising · 1980
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
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Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
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