海量图书期刊资源,随时随地畅享阅读乐趣
Avoidance of Advertising in Social Networking SitesKelly, Louise; Kerr, Gayle; Drennan, Judy · Journal of Interactive Advertising · 2010
Privacy concerns on social networking sites: a longitudinal studyKelly, Louise; Kerr, Gayle; Drennan, Judy · Journal of Marketing Management · 2017
Triggers of engagement and avoidance: Applying approach-avoid theoryKelly, Louise; Kerr, Gayle; Drennan, Judy · Journal of Marketing Communications · 2018
Feel, think, avoid: Testing a new model of advertising avoidanceKelly, Louise; Kerr, Gayle; Drennan, Judy; Fazal-E-Hasan, Syed Muhammad · Journal of Marketing Communications · 2019
Brand Placement RecognitionBrennan, Ian; Babin, Laurie A. · Journal of Promotion Management · 2004
Evaluating Event Marketing: Experience or Outcome?Wood, Emma H. · Journal of Promotion Management · 2009
Promotion Decision ModelsStautamoyer, Gail · Journal of Promotion Management · 1995
Promotional ProductsFletcher, Alan D. · Journal of Promotion Management · 2002
Trade Shows and FairsPalumbo, Fred; Herbig, Paul A. · Journal of Promotion Management · 2002
Explaining Love of Wine BrandsCorreia Loureiro, Sandra Maria; Kaufmann, Hans Ruediger · Journal of Promotion Management · 2012
IntroductionGalician, Mary-Lou · Journal of Promotion Management · 2004
FROM THE EDITORNelson, Richard Alan · Journal of Promotion Management · 2005