海量图书期刊资源,随时随地畅享阅读乐趣
Advertising education and the Journal of Advertising Education: The 20-year evolutionBroyles, Sheri J. · Journal of Advertising Education · 2016
What Advertising Educators think about Advertising EducationBanning, Stephen A.; Schweitzer, John C. · Journal of Advertising Education · 2007
Tips from Top Advertising Executives: Implications for Advertising EducationDucoffe, R. H.; Ducoffe, S. J. · Journal of Management Education · 1988
Tips from Top Advertising Executives: Implications for Advertising EducationDucoffe, R. H.; Ducoffe, S. J. · Journal of Marketing Education · 1990
The Handbook of International Advertising Research (Cheng/The Handbook of International Advertising Research) || International Advertising EducationCheng, Hong · 2014
International Advertising || Early Days of International Advertising Education in the U.SS. Watson Dunn · Journal of Advertising · 1994
Advertising Creative Practitioners on the Value of Advertising Education: An OverviewLee, Tien-Tsung; Ryan, William E. · Journal of Advertising Education · 2005
The Effects of Advertising Education on Business Students' Attitudes toward AdvertisingMcCorkle, Denny E.; Alexander, Joe F. · Journal of Education for Business · 1991
Advertising EducationRoss, Billy I. · Journal of Advertising · 1973
The American Academy of Advertising: The Early YearsBilly I. Ross · Journal of Advertising · 1992
The American Academy of Advertising: The Early YearsRoss, Billy I. · Journal of Advertising · 1992
Advertising, Public Relations Degrees and Enrollment Continues Overall Growth PatternsJohnson, Keith; Ross, Billy I. · Journal of Advertising Education · 1999
Advertising Growth Continues; PR Numbers down while AD/PR Growth StallsJohnsons, Keith F.; Ross, Billy I. · Journal of Advertising Education · 2000
Advertising growth continues; PR numbers down while AD/PR growth stallsJohnsons, Keith F.; Ross, Billy I. · Journal of Advertising Education · 2002
Advertising Education Continues Slow Decline; PR, Joint AD/PR Programs Continue GrowthJohnson, Keith F.; Ross, Billy I. · Journal of Advertising Education · 2001
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009