Mission Analysis: An Operational ApproachPiercy, Nigel F.; Morgan, Neil A. · Journal of General Management · 1994

Strategic and operational market segmentation: a managerial analysisPiercy, Nigel F.; Morgan, Neil A. · Journal of Strategic Marketing · 1993

Customer satisfaction measurement and management: A processual analysisPiercy, Nigel F.; Morgan, Neil A. · Journal of Marketing Management · 1995

Sources of effectiveness in the business‐to‐business sales organizationPiercy, Nigel F.; Cravens, David W.; Morgan, Neil A. · Journal of Marketing Practice: Applied Marketing Science · 1997

Salesforce performance and behaviour‐based management processes in business‐to‐business sales organizationsPiercy, Nigel F.; Cravens, David W.; Morgan, Neil A. · European Journal of Marketing · 1998

Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning processPiercy, Nigel F.; Morgan, Neil A. · Journal of Marketing Management · 1990

Body measurement techniquesSimmons, Karla P.; Istook, Cynthia L. · Journal of Fashion Marketing and Management: An International Journal · 2003

Profiling fashion innovatorsPhau, Ian; Lo, Chang‐Chin · Journal of Fashion Marketing and Management: An International Journal · 2004

Body scanningMckinnon, Lashawnda; Istook, Cynthia L. · Journal of Fashion Marketing and Management: An International Journal · 2002

Luxury consumption factorsHusic, Melika; Cicic, Muris · Journal of Fashion Marketing and Management: An International Journal · 2009

Consumer‐based brand equityJung, Jaehee; Sung, Eunyoung · Journal of Fashion Marketing and Management: An International Journal · 2008

Organizational foundations of export performanceNeidik, Binnur · Journal of Fashion Marketing and Management: An International Journal · 2004

Challenging market conventionsde Kervenoael, Ronan; Canning, Catherine; Palmer, Mark; Hallsworth, Alan · Journal of Fashion Marketing and Management: An International Journal · 2011

Uncovering Victoria's SecretPhau, Ian; Hume, Margee; Mills, Michael · Journal of Fashion Marketing and Management: An International Journal · 2013