Eastern versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization
- 期刊名称Journal of International Marketing
- 作者Westjohn, Stanford A.; Roschk, Holger; Magnusson, Peter
- 印刷ISSN1069-031X
- 电子ISSN1547-7215
- 文件大小259.60KB
- 发表时间2016-12-14
- DOI10.1509/jim.16.022
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