![Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan]()
Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of PakistanFarhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salleh, Salniza Bt Md. · Management Science Letters · 2020