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Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental DesignsPeter J. Lenk, Wayne S. DeSarbo, Paul E. Green and Martin R. Young · Marketing Science · 1996
Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth RecoveryRick L. Andrews, Asim Ansari and Imran S. Currim · Journal of Marketing Research · 2002
Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth RecoveryAndrews, Rick L.; Ansari, Asim; Currim, Imran S. · Journal of Marketing Research · 2002
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Stress and consumer behaviorMathur, Anil; Moschis, George P.; Lee, Euehun · Journal of Marketing Practice: Applied Marketing Science · 1999
Critical issues in implementing marketingMeldrum, Mike · Journal of Marketing Practice: Applied Marketing Science · 1996
Chameleons in marketspacePattinson, Hugh; Brown, Linden · Journal of Marketing Practice: Applied Marketing Science · 1996
Harvesting the nettleHopkins, Michael · Journal of Marketing Practice: Applied Marketing Science · 1995