海量图书期刊资源,随时随地畅享阅读乐趣
Frequent Flyer Programs: Empirically Assessing Consumers' Reasonable ExpectationsOlazábal, Ann Morales; Marmorstein, Howard; Sarel, Dan · American Business Law Journal · 2014
Marketing online banking services: The voice of the customerSarel, Dan; Marmorstein, Howard · Journal of Financial Services Marketing · 2003
Customer relationship management in banking: An introduction and strategic implicationsSarel, Dan; Marmorstein, Howard · Journal of Financial Services Marketing · 2007
Improving the effectiveness of banks' service guarantees: The role of implementationSarel, Dan; Marmorstein, Howard · Journal of Financial Services Marketing · 2001
A strategic orientation for e-commerce investments: A customer equity approachDan Sarel,Howard Marmorstein · Journal of Targeting, Measurement and Analysis for Marketing · 2002
Unleashing the Power of Yield Management in the Internet Era: Opportunities and ChallengesHoward Marmorstein, Jeanne Rossomme and Dan Sarel · California Management Review · 2003
Increasing the persuasiveness of a service guarantee: the role of service process evidenceMarmorstein, Howard; Sarel, Dan; Lassar, Walfried M. · Journal of Services Marketing · 2001
Pricing financial services innovationsNejad, Mohammad G.; Estelami, Hooman · Journal of Financial Services Marketing · 2012
Sports sponsorship perceptions: An explorationFerrier, Susan; Waite, Kathryn; Harrison, Tina · Journal of Financial Services Marketing · 2013
Editorial: Wherefore customer loyalty?Szmigin, Isabelle; Carrigan, Marylyn · Journal of Financial Services Marketing · 2001
Reputation in financial servicesWeston, Rae; Naughton, Tony · Journal of Financial Services Marketing · 2005
Islamic finance: Challenges and opportunitiesRammal, Hussain G · Journal of Financial Services Marketing · 2010
Winning the battle for customersFisher, Alison · Journal of Financial Services Marketing · 2001
Contact management and customer loyaltyJones, Henry; Farquhar, Jillian Dawes · Journal of Financial Services Marketing · 2003
The riches of relevanceNoble, Yolanda · Journal of Financial Services Marketing · 2009